CHAPTER 15 · PART 1 OF 2
How to Attract Customers to Your Online Business: Get Discovered + Start Growing!
WISELY SHARE…
Discover how to help the right people find your wonderful offers, make meaningful connections + turn those discoveries into opportunities for your business to grow!
💛 Your Wonderful Business Deserves to Be Discovered!
Imagine you’ve created something wonderful.
Perhaps it’s a beautiful handmade product, a helpful digital resource or a service you’ve thoughtfully designed to make someone’s life a little better.
You’ve put your ideas, knowledge, creativity + care into bringing it to life.
And you’ve begun creating an online boutique where customers can enjoy discovering, exploring + choosing what you offer.
Wonderful!
But now comes another exciting question:
How will the people who would LOVE what you’ve created discover that your business exists?
Somewhere, someone may be looking for exactly what you've created.
What a wonderful possibility - to help them discover YOU!
Imagine someone discovering your offer and thinking:
“Oh! This is exactly what I’ve been looking for!”
Perhaps they smile, begin exploring or excitedly share their discovery with someone they love.
And suddenly, something you’ve thoughtfully created has reached someone who might genuinely appreciate it.
What a wonderful beginning!
And here’s something encouraging:
You don’t need to become a famous influencer, spend every waking moment on social media or master every digital marketing technique to begin!
You can start by understanding who you’d love to reach, where they might discover you + how to help them take their next step.
That’s what attracting customers to your online business is really about: creating thoughtful connections between what people are looking for + the wonderful things you have to offer!
Let’s explore how to begin.
🌷 Begin With the People You'd LOVE to Welcome!
Before deciding where to promote your business, there’s a much more important question worth asking:
Who would genuinely LOVE or benefit from what you’re offering?
Not simply who might see your posts.
Or how many people you could potentially reach.
But who might discover your business and think:
“Oh, this is exactly what I’ve been looking for!”
Imagine you offer personalized gifts.
Your potential customer might be searching for a meaningful birthday present, a thoughtful anniversary surprise or a special keepsake for someone they love.
Now imagine you offer wellness coaching.
Your customer might be looking for help establishing healthier routines, finding more balance in a busy life or making time for themselves.
And if you sell digital planners?
Someone might be hoping to organize their schedule, manage a new project or enjoy a little more freedom in their everyday life.
Notice something important?
People aren’t always searching for the name of your product or service. They’re often searching for something they want to experience, accomplish, solve or enjoy!
And when you understand what matters to them, you can begin creating messages, descriptions + helpful content that make your business easier to recognize as a wonderful possibility.
✨ A Wise Little Customer Discovery Exercise
Think about ONE product or service you’d love more people to discover.
Ask yourself:
- Who would genuinely appreciate this offer?
- What might they be hoping to find, solve or experience?
- What words might they use when searching for something like it?
- What would help them recognize that my offer could be right for them?
You don’t need to know everything about your future customers.
Begin with one meaningful customer situation.
You don’t need EVERYONE to discover your business. You want the RIGHT people to recognize something wonderful you’ve created for THEM!
🦋 Discover the Many Ways Customers Can Find You!
Here’s something exciting about doing business online!
Your next customer doesn’t have to walk past a physical storefront to discover YOU!
They might be searching for an answer, enjoying a helpful idea, exploring social media or hearing about you from someone they trust.
And once they’ve discovered your business, a thoughtful invitation to stay connected can give them wonderful reasons to return!
Behind every search, click or shared recommendation is a PERSON who might genuinely LOVE what you have to offer!
Let’s discover some of the wonderful ways those connections can begin + grow!
See how these opportunities can complement one another?
Some help new people discover your business. Others help turn that first discovery into a meaningful, lasting connection.
And you don’t need to use every one!
Let’s explore each possibility + discover which could make a wonderful difference for YOUR business! 🦋
01. 🔎👩🏻💻 Online Searches
Be Discoverable When People Are Looking!
Imagine someone searching online for:
“Meaningful 40th birthday gift for my best friend.”
Or:
“Beginner yoga sessions for busy professionals.”
Perhaps they’re searching for a product, comparing ideas or simply trying to understand their options.
Search engines – and increasingly AI-powered search experiences – can help people discover relevant businesses, products, services + helpful information.
Your opportunity is to make your offers understandable and relevant to what customers are looking for.
That might include:
- Clear product + service titles using meaningful words.
- Helpful descriptions that explain what you offer.
- Relevant details about occasions, purposes, benefits or customer needs.
- Informative articles that answer questions related to your offers.
You don’t need to become a search optimization expert overnight.
Begin by making it easy for both people + search systems to understand what you’ve created and whom it may help.
02. 🩻📝 Helpful Content
Share Something Worth Discovering!
Have you ever discovered a business because you enjoyed something it shared?
Perhaps it was a helpful article.
A thoughtful tip.
An inspiring story.
Or a short video that made you think, “I’d love to learn more!”
This is one of the wonderful opportunities of digital marketing.
You can introduce people to your business by sharing information, inspiration + ideas that genuinely matter to them.
For example:
A personalized-gift boutique might publish an article about choosing meaningful milestone birthday gifts.
A wellness coach might share practical ideas for creating a calming morning routine.
A digital planner creator might offer a few simple ways to organize a busy week.
Each piece of content can help someone discover the business behind it.
And here’s an important distinction:
Helpful content doesn’t have to be disconnected from what you sell!
When there’s a natural connection, you can invite readers or viewers to explore a relevant product or service.
That’s how thoughtful sharing can become part of a connected customer journey.
03. 💬👍 Social Media
Create Opportunities to Connect!
Social media can be a wonderful place to introduce your business, share ideas + connect with people who enjoy what you offer.
But you don’t need to be everywhere!
Consider where the people you’d love to reach already spend their time.
What kinds of content might they appreciate?
What questions could you answer?
What could you show them that helps them imagine enjoying your product or benefiting from your service?
You might share:
- A beautiful product photograph + the story behind it.
- A helpful tip connected to your area of expertise.
- A short video demonstrating an offer.
- A customer question + a useful answer.
- A thoughtful invitation to explore something new.
And remember to make the next step clear when it’s relevant.
If someone loves what you’ve shared, help them discover where they can learn more!
Social media can begin the conversation. Your online boutique gives interested people somewhere meaningful to continue it.
04. 👥🩷 Recommendations + Sharing
Let Wonderful Experiences Travel!
Sometimes the most meaningful introductions happen through other people.
A happy customer might tell a friend about a beautiful gift.
Someone might share a helpful article with a colleague.
A customer might recommend a service they genuinely enjoyed.
And suddenly, your business has been introduced to someone new!
This is another reason the customer experience we explored in Chapter 14 matters so much.
When people feel welcome, confident + cared for, they may be delighted to return or share their experience with others.
You can’t demand genuine recommendations.
But you can create an experience worth remembering – and make it easy for people to share your business when they’d like to.
05. 💌🌷 Email + Ongoing Connections
Give People Reasons to Return!
Not everyone who discovers your business will be ready to purchase immediately.
And that’s perfectly natural!
Sometimes people want to explore, learn more or simply take a little time.
When someone chooses to stay connected with your business, email can become a thoughtful way to continue the relationship.
You might share a useful idea, introduce a new offer, highlight a seasonal collection or invite readers to explore something relevant to their interests.
The important thing is to make your communication welcome, helpful + respectful.
Attracting customers isn’t only about being discovered once. It’s also about giving people wonderful reasons to remember + return to your business!
✨ Connect Every Wonderful Discovery to a Meaningful Next Step!
Now let’s bring these ideas together.
Imagine you’ve written a helpful article about choosing a meaningful 40th birthday gift.
Someone discovers it through an online search.
They enjoy your suggestions.
They begin imagining the perfect gift for their best friend.
Wonderful!
But what happens next?
Getting DISCOVERED opens the door.
Creating a meaningful CONNECTION gives someone a reason to step inside!
Being discovered is a wonderful beginning.
But discovery alone doesn’t necessarily grow a business.
The real opportunity comes when someone who’s interested can easily continue from your helpful article, inspiring post or thoughtful recommendation to a product or service that genuinely meets their needs.
If you offer a personalized keepsake that would be a lovely match, why not help them discover it?
A thoughtful link or invitation could lead them directly to the relevant product.
And once they arrive, your beautiful photographs, meaningful description + clear purchasing options can help them decide whether it’s right for them.
Notice how the journey connects:
A helpful discovery → A relevant offer → A wonderful shopping experience → An opportunity to choose.
That’s when visibility can begin becoming meaningful business opportunity!
And it’s worth remembering that a meaningful connection doesn’t always begin with a purchase.
Sometimes it begins with a helpful answer, an inspiring idea or a shared interest.
Your marketing can help people discover your business.
Your offers can help them recognize something relevant to their needs.
And your online boutique can help them explore, understand + confidently take their next step.
💛 Inspire. Inform. Impact.
Here’s a simple way to think about the messages you share:
INSPIRE: Help people imagine something they’d love to experience, accomplish or enjoy.
INFORM: Give them useful information that helps them understand their possibilities.
IMPACT: Help them recognize a meaningful next step they can take.
For example, a wellness coach might:
Inspire someone with the possibility of enjoying a calmer morning.
Inform them with three practical ways to begin.
Impact their journey by inviting them to explore a relevant coaching session or helpful resource.
The invitation doesn’t need to feel pushy.
It simply gives interested people a clear way to continue.
Wise little thought:
When your content genuinely helps people + naturally connects to your offers, your marketing can serve both your customers AND your business!
🌱 Begin Growing With One Wise, Connected Approach!
By now, you might be thinking:
“There are so many ways to help people discover my business! Where should I begin?”
Here’s my encouragement:
You don’t need to do EVERYTHING to begin growing. You need to begin with something meaningful – and keep building from there!
Instead of trying to master every search technique, social platform, content format + marketing strategy at once, begin with one connected approach.
Choose ONE customer group.
Choose ONE product or service.
And choose ONE discovery pathway you’d like to explore first.
Perhaps you’ll improve the title + description of a product so it’s easier to recognize in relevant searches.
Maybe you’ll write one helpful article that introduces people to a related offer.
Or perhaps you’ll begin sharing useful ideas on a social platform where your potential customers already spend time.
Then pay attention to what you learn.
✨ Three Little Signs of Progress
DISCOVERY: Are people finding my content or offers?
INTEREST: Are they exploring my business or clicking through to learn more?
ACTION: Are they making inquiries, booking services or purchasing?
Every answer gives you something useful to learn from.
And every thoughtful improvement can help you make the next connection even more meaningful.
You don’t need perfect answers from the beginning.
You can learn, refine + continue growing.
And remember, attracting customers and creating a wonderful shopping experience work best TOGETHER.
Getting discovered creates an opportunity.
A thoughtful customer experience helps that opportunity become a meaningful connection.
And genuine care gives people reasons to remember your business.
That’s how small, connected efforts can begin supporting lasting growth.
🦋 Your Wise Customer Attraction Guide
Let’s turn everything we’ve explored into a few practical questions you can use for your own business!
Whether you’re preparing to launch or already welcoming customers, begin with these five Wise Questions:
Five Wise Questions to Help Your Business Get Discovered + Grow! 🦋
Your Wise Question
1. WHO – Who would LOVE what I offer?
What to Explore
What does my customer hope to find, solve, accomplish or enjoy?
Your Wise Question
2. WHAT – Which offer would I love them to discover?
What to Explore
What makes this product or service relevant + meaningful to them?
Your Wise Question
3. WHERE – How might they discover my business?
What to Explore
Which search, content, social, recommendation or other discovery pathway could help me reach them?
Your Wise Question
4. CONNECT – What’s their next step?
What to Explore
How can I naturally guide an interested person toward a relevant offer or helpful page?
Your Wise Question
5. GROW – What can I learn + perfect?
What to Explore
What signs of discovery, interest + customer action could help me improve my approach?
✨ What Do Your Answers Reveal?
As you explore these questions, you may discover that you’re already creating wonderful opportunities for people to find + connect with your business!
Wonderful!
And perhaps you’ll recognize a few exciting possibilities you haven’t explored yet.
Maybe there’s an offer you’d love more people to discover.
Or a helpful message you’d enjoy sharing.
Perhaps there’s an opportunity to connect something you’ve already created with the people who would genuinely appreciate it.
You don’t need to pursue every possibility at once!
Begin by recognizing where ONE thoughtful effort could help the right people discover your business + take a meaningful next step.
Because sometimes, one well-connected marketing activity can create opportunities that continue growing long after you’ve shared it!
🎁 A Little Extra Wise Help for Your Wonderful Business!
And if you’d love a little extra help turning these ideas into action, I’ve prepared something especially useful for YOU!
The FREE Wise & Secret Checklist Pack is designed to help you bring more clarity, consistency + purpose to your digital marketing.
Inside, you’ll discover a practical Digital Marketing Secret Checklist, organized around daily, weekly + monthly activities, along with a helpful mini masterclass.
It’s a wonderful resource for exploring what to do, what to prioritize + how to keep your marketing connected to your business goals.
Whether you’re beginning your digital marketing journey or perfecting an approach you’ve already started, you’ll have practical guidance to help you move forward.
Because attracting customers doesn’t need to mean doing more of everything.
It’s about doing the right things, thoughtfully + consistently, to create meaningful opportunities for your business!
Angela's Wise Perspective
There’s something I’ve learned through years of working with businesses of all kinds – from individual entrepreneurs to some of the world’s largest organizations.
Being visible isn’t the same as building a successful business.
And this is especially important in digital marketing.
It’s easy to become excited about how many people see a post, visit a page or follow a business online.
And of course, getting discovered is wonderful!
But I’ve always believed it’s important to look beyond the activity itself and consider what that activity is actually creating for the business.
Are the RIGHT people discovering your offers?
Are your marketing efforts helping them recognize something relevant + valuable?
Are interested visitors finding a natural way to continue toward your products or services?
And are those connections beginning to create worthwhile opportunities for your business?
You see, a business can be incredibly busy marketing itself without necessarily becoming more successful.
More posts don’t automatically mean more customers.
More followers don’t automatically mean more sales.
And more visitors don’t necessarily mean greater profitability.
What matters is how thoughtfully your marketing connects with the business you’re building.
💛 Create Connections That Work Beautifully for Your Customers + YOU!
And here’s where I’d love you to think a little bigger.
Imagine creating a helpful article that continues introducing people to your business after you’ve finished writing it.
Or a thoughtfully presented product that customers can discover while you’re enjoying time with your family.
Perhaps someone finds your business through a recommendation, explores your offers + discovers exactly what they’ve been looking for.
And your online boutique is ready to welcome them!
These are some of the wonderful possibilities of connecting your marketing, selling + customer experience.
Of course, growing a business still requires thoughtful attention, learning + ongoing effort.
But the goal isn’t to create an endless collection of marketing tasks that demand every available moment.
It’s to build a business where your efforts create meaningful value for your customers – and worthwhile opportunities for YOU!
Because the real question isn’t simply:
“How can I get more people to see my business?”
It’s also:
“How can I help the right people discover what I’ve created – and make those connections genuinely valuable for my customers + my business?”
When you begin approaching marketing this way, you’re doing more than promoting individual offers.
You’re building another important part of your very own Wise eDynasty! 🦋
💫👟 Your Next Wise Step
Now, my wise friend, here’s a little challenge I’d LOVE you to try!
Imagine someone who would genuinely appreciate one of your wonderful products or services – but hasn’t discovered your business yet.
What could you share TODAY that might help them find you?
Perhaps a beautiful photograph with a thoughtful caption.
A helpful answer to a question your customers often ask.
A short story about what inspired one of your offers.
Or simply a clearer, more inviting description of something you’ve already created!
Choose ONE little opportunity that feels right for your business.
Then take it one wise step further.
Make it easy for someone who’s interested to discover where they can explore your offer!
That might mean adding a thoughtful link, a clear invitation or a simple next step that connects what you’ve shared with your online boutique.
And there you have it!
You’ve taken something you know about your customers, connected it with something wonderful you’ve created + given someone a new opportunity to discover your business.
You don’t need to reach thousands of people today.
You don’t need to create an elaborate marketing campaign.
Just create ONE meaningful opportunity for the right person to find what they might LOVE!
Because sometimes, my wise friend, growing your business begins with something wonderfully simple:
Helping someone discover that what they’ve been looking for is already waiting for them – at YOUR business! 🦋
🎥 Let's Explore This Together! REPLACE IMAGE N LINK
What if three people who would genuinely LOVE what your business offers could discover you in three completely different ways?
Come join me for Wise eDynasty Session 15: How to Attract Customers to Your Online Business: Get Discovered + Start Growing!
We’ll follow three potential customers as they discover the same online boutique through different experiences – and explore what those discoveries can teach us about reaching the RIGHT people.
You’ll also discover three thoughtful questions to help you recognize new opportunities for your own business, without feeling you need to be everywhere or do everything at once.
I can’t wait to explore this with you! 🦋
Prefer to listen or watch somewhere else? [Listen to the Audio Edition 
]. Or, Watch on Facebook or LinkedIn.
Just imagine what becomes possible when the people who would genuinely LOVE your products or services begin discovering them!
Someone finds a thoughtful gift that makes a special occasion unforgettable.
Someone discovers a resource that helps make their everyday life easier.
Someone finds a service that supports a goal they’ve been hoping to accomplish.
And behind each of those discoveries is a business owner who thoughtfully created something worth sharing.
That’s the wonderful opportunity of connecting your business with the people it’s designed to serve!
Every meaningful connection is an opportunity - not only to grow your business, but to build more of the freedom, flexibility + purpose you created it for!
And remember, my wise friend:
You don’t need to reach everyone.
You don’t need to master every marketing strategy at once.
And you certainly don’t need to lose sight of the life you’re building your business to support.
Begin with the right people, a meaningful offer + one thoughtful way to connect them.
Keep learning.
Keep perfecting.
And enjoy discovering how your efforts can begin creating wonderful opportunities for your customers AND your business!
Because your Wise eDynasty isn’t simply about creating something wonderful to sell.
It’s about building a business that rewards the value you create + helps make more of the life you dream of possible! 🦋
🌷 Coming Next: Help the Right Customers FIND You!
What if someone is already searching for exactly what YOU offer- but hasn’t discovered your business yet?
In our next chapter, we’ll explore simple ways to help the right customers find your wonderful products + services through online search.
Because sometimes, attracting customers begins with helping them find YOU! 🦋
Build wisely · Live freely · Love the life your eDynasty makes possible.
With Love And Hope For Your Wisest Success,
Angela van Hoeven
Wise Mama, Wife, Founder, CEO, & Creator of eDynasties
Angela van Hoeven
Wise Mama, Wife, Founder, CEO, & Creator of eDynasties
Ch. 14 · Create an Online Boutique Customers Love
Ch. 16 · Get Discovered Through Search