CHAPTER 12 · PART 1 OF 3
How to Create an Offer Customers Can't Wait to Buy!
WISELY SHARE…
Discover how to turn your products, talents + ideas into exciting offers that bring wonderful value to your customers - and new possibilities to your business!
🦋 What Makes Someone Fall in Love With an Offer?
Well, my wise friend, imagine you’ve discovered a wonderful product or service you’d love to sell!
Perhaps you’ve created something beautiful with your own hands.
Maybe you’ve developed a service that brings together your knowledge, talents + experience.
Or perhaps you already have an online boutique – and you’re imagining exciting new ways to delight your customers.
Now, picture someone discovering what you have to offer.
They pause. They take a closer look.
And something catches their attention.
Not simply because they like your product or find your service interesting.
But because they begin imagining what it could mean for THEM.
Perhaps it would make their life easier, bring them joy, help them accomplish something important or create an experience they’ll remember.
And suddenly, what you’re offering becomes much more than another product or service.
It becomes something they’d genuinely love to have!
You see, throughout my years of working with + evaluating businesses, I’ve learned that creating a valuable product or service is only part of the opportunity.
How you bring that value to your customers can make a remarkable difference.
Two businesses might sell something similar, yet one creates an experience customers find especially appealing.
Perhaps it’s more personal, more convenient or thoughtfully designed around something those customers genuinely want.
And here’s what I particularly love about this.
You don’t necessarily need to invent something entirely new or create an enormous collection to begin.
Sometimes, a thoughtful change to something you already offer can reveal exciting possibilities.
So, shall we explore how to turn your wonderful products, services + ideas into offers your customers will be delighted to choose? 🦋
✨ From Product to Wonderful Offer: What Are Your Customers Really Choosing?
Imagine you’re looking for a beautiful gift for a dear friend.
You discover two online boutiques offering lovely handmade soaps.
Both have wonderful fragrances, beautiful colors + ingredients you appreciate.
But one boutique also offers a thoughtfully prepared gift collection, complete with complementary products, beautiful packaging + the option to include a personal message.
Suddenly, you’re not simply choosing a bar of soap.
You’re choosing a lovely gift that’s ready to give – and the joy of making someone feel special!
The individual product hasn’t necessarily changed.
But the value of the complete offer has.
💛 What Makes an Offer Different From a Product or Service?
A product is something your customer can purchase, own or use.
A service is something you do for your customer, using your time, knowledge, skills or expertise.
An offer brings together what you’re selling with the value, benefits + experience you’re inviting your customer to enjoy.
And that distinction opens up wonderful possibilities.
Think about a photographer.
The service might be a family photography session.
But the complete offer could include help choosing a location, preparing for the session + creating a collection of photographs the family will treasure for years.
What makes the offer appealing isn’t simply the time spent taking photographs.
It’s the meaningful experience + memories the family hopes to enjoy.
✨ Help Your Customers Imagine the Value
Now, does every offer need extra products, beautiful packaging or special bonuses?
Not at all!
Sometimes, the greatest value comes from saving customers time, making something easier, helping them feel more confident or creating a more enjoyable experience.
And sometimes, the wisest improvement isn’t adding anything.
It’s making the offer simpler, clearer or easier to enjoy.
The secret isn't to include MORE.
It's to create something that means MORE to the customer.
So, instead of asking only:
“What am I going to sell?”
Try asking:
“What would make someone genuinely excited to choose this – and delighted with what they receive?”
That little shift in perspective can inspire some wonderfully valuable ideas!
💛 Discover What Makes Your Offer Special
Now, imagine you’ve discovered a product or service you’d absolutely love to offer.
But other businesses are selling something similar.
Does that make your opportunity any less exciting?
Not necessarily!
Customers often have several lovely options to choose from.
The opportunity isn’t always about creating something nobody has ever seen before.
Sometimes, it’s about serving a particular customer in a way they’ll find especially valuable.
✨ A Thoughtful Difference Can Make a Wonderful Impression
Imagine two businesses offering professional organizing services.
Both can help customers create more orderly, enjoyable spaces.
But one specializes in helping busy families organize their homes around everyday routines.
Instead of simply offering to organize a room, it helps families create practical storage systems, simplify busy mornings + make shared spaces easier to maintain.
For a family looking for exactly that kind of help, this offer may feel especially appealing.
Not because the business necessarily provides more hours of organizing.
But because it understands what those customers want to accomplish – and has designed its service around that goal.
💛 Find the Difference Your Customers Will Value
There are many thoughtful ways to make an offer especially appealing.
- Make it personal. Give customers meaningful choices that help the offer feel suited to them.
- Make it convenient. Save time, simplify decisions or make something easier to enjoy.
- Make it beautifully clear. Help customers understand what they’re choosing + why it matters.
- Make it thoughtfully specialized. Design your offer around a particular interest, occasion, challenge or customer group.
- Make the experience memorable. Consider the care + thoughtful details that accompany what you sell.
And here’s something important.
One meaningful difference may be far more valuable than ten little extras your customers don’t particularly need.
Someone choosing a digital planner might value beautiful design. Another might care most about simplicity. Someone else may want a planner created specifically for managing a busy family schedule.
The product category is the same.
But the reasons customers choose one offer over another can be very different.
So, consider what you’ve learned about the people you’re hoping to serve.
What do they appreciate most?
What do they wish were easier?
And what could make your offer an especially appealing choice for THEM?
Because the most worthwhile differences aren’t simply noticeable.
They’re genuinely valuable.
✨ The Magic of Thoughtful Combinations
Here’s another possibility I find particularly exciting!
What if something you’re already creating, selling or doing could become the beginning of an entirely new offer?
Sometimes, the opportunity isn’t about inventing something completely new.
It’s about discovering what could work beautifully TOGETHER!
🎁 Create a More Complete Experience
Imagine you love gardening.
You decide to open a little online boutique offering carefully selected flower seeds.
Customers could certainly purchase those seeds individually.
But perhaps you discover that many are beginners who would love to grow their very first flowers.
What if you created a My First Flower Garden Collection?
You could combine beginner-friendly seeds, a simple planting guide + a garden-planning worksheet.
Suddenly, you’re offering more than seeds.
You’re helping someone imagine – and begin creating – their very own flower garden!
And for a customer who appreciates a little guidance, that complete experience could be especially appealing.
💛 Explore What's Possible With Your Talents + Expertise
This opportunity isn’t limited to physical products.
Perhaps you’re an interior designer offering individual consultations.
You might create a Room Refresh Experience that combines a focused consultation, personalized design direction + a curated shopping guide.
Or, if you teach a creative skill, you might combine a recorded lesson with a practice workbook + an optional live session.
Thoughtful combinations can bring together physical products, digital resources + personal services in ways that help customers enjoy a more complete experience.
And if you already own a business, consider what your customers frequently purchase together, request or return for.
Their choices may inspire new collections, complementary products or thoughtfully designed service packages.
✨ Make the Combination Worth Choosing
Of course, bringing several things together doesn’t automatically create a better offer.
Your customers should recognize why the combination is useful, enjoyable or especially suited to them.
And you should understand what it will take to deliver it successfully.
The magic isn't in how many things you combine.
It's in how beautifully they work together for the customer.
So, ask yourself: “
What could I thoughtfully bring together to create an experience my customers would be even more excited to choose?”
You might be surprised by the opportunities waiting within the products, talents + ideas you already have!
Your Wise Offer Creation Guide 🦋
Now, let’s bring these possibilities together and begin shaping an offer of your own!
I’ve prepared six Wise Questions to help you think about what your customers would love, what makes your offer special + how you could begin bringing it to life.
Choose one product, service or idea you’d like to explore.
It might be something entirely new – or an existing offer you’d love to make even better.
Six Wise Questions to Help You Create a Wonderful Offer 🦋
Your Wise Focus
💛 Your Customer
A Question Worth Exploring
Who would especially love this offer? Think about the people you’re hoping to serve, their interests, circumstances + what matters most to them.
Your Wise Focus
🌟 Their Desired Outcome
A Question Worth Exploring
What would your customer love to enjoy, accomplish or make easier? Look beyond the product or service itself to the experience, benefit or result they’re hoping for.
Your Wise Focus
🎁 Your Core Offer
A Question Worth Exploring
What will you provide to help make that possible? Identify the product, service or combination that forms the heart of your offer.
Your Wise Focus
✨ Your Meaningful Difference
A Question Worth Exploring
What could make your offer especially worth choosing? Consider your expertise, thoughtful specialization, convenience, personalization or another quality your customers genuinely value.
Your Wise Focus
🦋 Your Complete Experience
A Question Worth Exploring
What would make the experience even more wonderful? Explore the details that help customers understand, purchase, receive + enjoy your offer. Include complementary products or services only when they add meaningful value.
Your Wise Focus
👟 Your Next Wise Step
A Question Worth Exploring
What’s one thoughtful way to begin shaping your offer? Choose a manageable improvement or a simple first version you can explore with potential customers.
✨ Imagine What Your Offer Could Become!
Take a little look at your answers.
Can you begin to picture your offer taking shape?
Perhaps you’ve discovered a meaningful personal touch, a thoughtful combination or a new way to turn your expertise into something customers would love.
And remember, you don’t need an enormous collection or an elaborate offer to begin.
One thoughtfully created offer can be a wonderful place to start.
🎁 A Little Wise Guide to Keep
Would you love a little help turning your wonderful ideas into an offer of your own?
I’ve created Your Wise Offer Creation Workbook to help you do just that!
Inside, you’ll find six thoughtful questions, practical examples + guided prompts to help you shape an offer your customers will be excited to choose.
And I’ve included a little extra Wise business wisdom to help you decide which thoughtful additions could make your offer even more valuable – without adding unnecessary time, cost or complexity to your business.
You can print it, make it your own + return to it whenever you’re dreaming up something new or perfecting an offer you already have.
No signup required. Just a little Wise help to turn your wonderful possibilities into something worth creating! 🦋
Angela's Wise Perspective - Create an Offer That's Wonderful for Your Customers + Your Business
There’s something I’ve learned throughout my years of working with + evaluating businesses that I’d love you to remember.
A wonderful offer should create value for BOTH the customer and the business owner.
Imagine you’re a talented baker who creates beautiful celebration cakes.
Your customers love the idea of personalized decorations, and you’re excited about introducing more custom designs.
But some designs require hours of additional work, specialized materials + careful coordination.
Now, perhaps customers would be delighted to pay for that extra attention!
You could create a premium personalized collection that reflects the additional value you’re providing.
Or perhaps you’d discover a simpler way to offer meaningful personalization while keeping the work manageable.
Both possibilities are worth exploring.
The important distinction is that you’re considering the opportunity from two perspectives:
What makes the offer especially valuable to your customer?
And what will it require from your business to deliver that value successfully?
Because a popular offer isn’t necessarily a profitable one.
And a beautifully designed offer becomes even more exciting when you can deliver it consistently, confidently + in a way that supports your business goals.
💛 Think Beyond the First Purchase
There’s another opportunity worth considering.
An offer that customers genuinely enjoy can become the beginning of a longer relationship.
Perhaps they return for another purchase, discover a complementary service or recommend your business to someone special.
These possibilities become especially valuable when the offer makes good business sense – not simply for one sale, but as part of the business you’re developing.
And that’s why I encourage you to think beyond what customers might love today.
Consider what you can deliver beautifully, what supports your business goals + where your resources can create the greatest value.
The wisest offers don't simply delight your customers.
They create meaningful value for your customers + worthwhile opportunities for your business.
You don’t have to figure out every detail before you begin.
Start with something thoughtful, learn from your customers + keep perfecting your offer as your business develops.
Because you’re not simply creating something wonderful to sell today. You’re building something that can grow with you – and help support the life you dream of living. 🦋
💫👟 Your Next Wise Step: Bring One Wonderful Offer to Life!
Well, my wise friend, can you begin to imagine what your own offer might become?
Now, I’d love you to take one little Wise Step toward making it real!
Choose ONE product, service or idea – and identify ONE way to make it especially valuable to the customers you want to serve.
Perhaps it’s a meaningful personal touch, a more convenient experience or a thoughtful combination.
Then take one small action.
Sketch your idea, write a simple offer description or explore your proposed improvement with a potential customer.
You don’t need to create everything at once.
Begin with one thoughtful offer. Make it meaningful. And let your discoveries guide what comes next. 🦋
🎥 Let's Explore This Together! REPLACE IMAGE N LINK
What if your customers aren’t really buying what you THINK you’re selling?
Imagine you’re offering a one-hour digital photo organization consultation.
Sounds useful, doesn’t it?
But imagine your customer. She has thousands of family photos scattered across her phone, computer + other devices.
She’s overwhelmed and doesn’t know where to begin!
She’s not dreaming of a consultation. She’s dreaming of finally getting those precious memories organized!
See the difference, my wise friend?
Now imagine what could happen if you designed your offer around what your customer REALLY wants to accomplish!
Well, that’s exactly what I’d LOVE to explore with you!
Prefer to listen or watch somewhere else? [Listen to the Audio Edition 
]. Or, Watch on Facebook or LinkedIn.
Just imagine, my wise friend.
Something that begins as a little idea today could become an offer that brings happiness, convenience or meaningful value into someone’s life tomorrow.
And perhaps that offer will become the beginning of something even bigger.
A wonderful collection.
A growing business.
Or an exciting opportunity you hadn’t imagined!
Because every thoughtfully created offer has the potential to become another meaningful part of the eDynasty you’re building.
And as you continue your Wise Journey, there are even more possibilities ahead – including learning how to price your offers wisely so they can become part of a financially rewarding business.
Ready to Explore What Your Own Wise eDynasty Could Become? 💫
If you’re dreaming of starting an online business – or you’d love to take an existing business in an exciting new direction – I’d love to invite you to begin your Wise eDynasty Journey with me.
Start with my FREE Wise Mini Masterclass, where I’ll introduce you to the possibilities of building your own online business + show you how the Wise eDynasty Journey can help you bring your dreams to life.
And until we meet again, keep dreaming, creating + taking those little Wise Steps toward the future you envision.
Build wisely · Live freely · Love the life your eDynasty makes possible.
With Love And Hope For Your Wisest Success,
Angela van Hoeven
Wise Mama, Wife, Founder, CEO, & Creator of eDynasties
Angela van Hoeven
Wise Mama, Wife, Founder, CEO, & Creator of eDynasties
Ch. 11 · Validate Your Business Idea
Ch. 13 · Price Your Products + Services